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I don’t know if you’ve heard, but there’s this little company called Facebook that’s been in the news a lot lately. Its head honcho has come under fire and he’s chatting with a bunch of old politicians who don’t know what they’re talking about. And in the midst of all this, Facebook is entering the hugely competitive and potentially lucrative world of online dating.

At the F8 developer conference keynote address earlier today, Facebook CEO Mark Zuckerberg announced that his humble little social network will be adding a new dating feature.

At this point, it’s not entirely clear whether the dating aspect will be offered as its own mobile app (like Messenger) or if it will function within the main Facebook app. We can safely assume that you’ll be able to get in on the dating game through the main Facebook website though.

Even if it might feel a little icky at this point, Facebook getting into the dating game makes a lot of sense. So many people already turn to Facebook to make these kinds of connections and the social network, as you know, has an overwhelming deluge of data on each of its users. And even on people who aren’t on the network.

Of course, Zuck says that the dating side of Facebook will be developed with privacy and safety in mind. He says that none of your existing friends will be suggested as a match and only your first name will be displayed. It’s possible that the new dating feature will “borrow” the swipe left/right dynamic of Tinder, just as Instagram “borrowed” stories from Snapchat.


They’re also indicating that the Facebook dating feature will be designed such that your main Facebook profile is actually separate from your dating profile. In this way, none of your dating-related activity will show up in your main News Feed. Launch date is still TBD at this point, but they’re promising more information in the coming months.

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