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Energizer Hard Case Smartphones Coming to CES 2015

Everyone is familiar with the Energizer brand because of that sunglasses-wearing pink bunny, the one who keeps going and going and going, doomed to spend all eternity banging its drum in some sort of weird purgatory. The brand is best know for producing batteries, but there’s also the Energizer Hard Case line, which encompasses various light-related products, like flashlights and lanterns.

And now, it seems, smartphones.

We don’t have many details to go off of, and I’m being generous – we really have squat. We know that there at least four products in the works and they’ll be on display at CES 2015 next week. We know that they’ll be manufactured by DDM Brands and will be waterproof, dustproof, strong enough to survive a drop test, and, because it’s sort of Energizer’s thing, they’ll have a long battery life.

That last bit is possibly the most exciting bit simply because limited battery life is the one thing that will always plague smartphones and if Energizer and DDM Brands can really do something special in that regard, that alone could make them a contender.

So there you have it. The pink bunny is back, only this time he’s talking and talking and talking.

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