CES 2013: The LG EA9800, the World's First Curved 3D OLED TV

LG Electronics, who are finally bringing their 55-inch OLED TV to the U.S. this March, debuted a revolutionary new curved model, the EA9800, at CES 2013. The industry’s first curved screen ergonomic design with full Cinema 3D support uses an inward flex to ensure that entire screen is equidistant to the viewer’s eye, eliminating issues like screen-edge visual distortion and detail loss.

WRGB technology allows LG to produce vivid and realistic pictures. The Four-Color Pixel system and built-in Color Refiner results in images that are more natural than anything ever seen before on a television. OLEDs also generate their own light, which eliminates the need for a separate backlight, which significantly cuts down on weight and size.

The thin depth of the television helps it to aesthetically blend in with the wall and the included bracket leaves only a one-inch gap between the wall and the television.

No release date or price has yet been released for the EA9800.

[hide-this-part morelink=”Full Press Release”]

TORONTO, Jan. 8, 2012, 2013 LG Electronics (LG) today demonstrated its continued OLED TV market leadership with a revolutionary curved model, the EA9800, shown for the first time here today at the 2013 International CES. Featuring proprietary WRGB technology, the incredibly thin display features a dramatic curved design and a vivid picture quality that is practically indiscernible from colors found in nature.

The unique new EA9800 model features the industrys very first curved screen ergonomic design with full CINEMA 3D support. With a gentle inward flex, the entire screen surface is equidistant from the viewers eyes, removing the problem of screen-edge visual distortion and detail loss. Availability and pricing were not announced.

LG is the first to launch the 55-inch OLED TV, said Havis Kwon, President and CEO of LGs Home Entertainment Company. We believe our new OLED TVs offer the ultimate viewing experience, surpassing anything seen before. The new curved model complements our core OLED TV family with a unique design that capitalizes on the thinness of the screen and the aesthetic beauty of OLED TV.

LGs OLED TVs produce astoundingly vivid and realistic pictures, thanks to superior WRGB technology. This unique Four-Color Pixel system features a white sub-pixel, which works in conjunction with the conventional RGB setup to create the perfect color output. The built-in Color Refiner delivers even greater tonal enhancement, resulting in images that are more vibrant and natural than anything seen before. The 55-inch OLED TV also offers an infinite contrast ratio, which maintains optimal contrast levels regardless of ambient brightness or viewing angle. To complement the infinite contrast ratio and enable the richest color and deepest black expression, the High Dynamic Range (HDR) algorithm has been incorporated. This technology also ensures contrast ratio consistency and maximum color separation.
As OLEDs generate their own light, there is no need for a separate backlight, enabling LG OLED TVs to boast a significantly reduced weight and depth, and a stylish, minimal appearance. The EA9800s streamlined, ultra-modern design and curved screen remove any hint of visual distraction to maximize the viewing experience. Carbon Fiber-Reinforced Plastic (CFRP) has been implemented to further reduce unit weight and add additional strength to the beautifully curved screen. The OLED TVs sleek styling and slim profile complement the stunning images brought about by LGs WRGB technology, helping to create what is truly the ultimate immersive viewing experience.

LGs Paper Slim design effectively unifies screen and stand into a seamless aesthetic entity. Meanwhile, CINEMA SCREEN Design elements result in a narrow screen bezel which is practically invisible to the naked eye. A minimal bezel helps to produce a truly immersive 2D and 3D viewing experience. For installation versatility, the new model also ships with an easy-to-mount wall bracket that allows a single person to complete the entire installation. With less than a one-inch gap between wall and TV, LGs design masterpiece can now be displayed like a true work of art.

Additionally, Smart Touch Control further differentiates LGs OLED TV designs from competing models. This new feature results in a more attractive appearance and a better control experience. Located below the screen, the sliding touch key provides the user with an intuitive and elegant way to control the OLED TVs basic functions, such as changing channels and volume, and powering on or off.

LGs OLED TVs combine the companys industry-leading CINEMA 3D technology with Smart TV capabilities, creating the most immersive and comprehensive home entertainment experience possible.


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