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MEGATech Biz: iPad Stranglehold on Tablet Market Loosening?

When it comes to the world of standalone MP3 players, the iPod family mostly stands alone. The same was true for tablets and the Apple iPad too, but it seems the market share held by Apple’s iOS tablet is starting to shrink in a big way.

The swing isn’t huge, but the trend is clear. Yes, it is true that the 17 million iPads that Apple sold last quarter is more than they have sold in any single quarter, but Android tablets are experiencing even greater growth. The report from Frank N. Magid Associates, which surveyed almost 5,000 cell phone and smartphone owners, said that only 50% of people currently own an iPad. Compare that to the 72% the last time they counted.

The interesting thing is that it’s not conventional Android tablets like the Samsung Galaxy Tab that are making the push. It’s cheaper tablets like the Amazon Kindle Fire and, more recently, the Google Nexus 7. Moving forward, the upcoming Microsoft Surface tablets should make a pretty significant dent too… assuming that they don’t go the way of the Zune.

Magid executive director of mobile strategy says that the global tablet market will double to 106 million by the end of next year. Even if the iPad’s market share is shrinking, Apple is still shipping plenty of tablets. The rumored iPad mini will add to the increasingly bigger pie too.

Via BGR

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