Google's Latest Algorithm Change Will Benefit Mobile-Friendly Sites

Google is consistently updating their search ranking algorithm in an attempt to maintain relevancy in the ongoing search engine war and their latest move might just be painfully relevant for websites refusing to get with the times. After their latest update – which shouldn’t take more than a week at most to roll out – websites that aren’t “mobile-friendly” will be filtered to the bottom of search results.

By “mobile-friendly” Google is referring to websites that don’t use software like Flash and feature easy-to-read text and links. Google’s last update impacted 12% of all websites that didn’t meet Google’s standard of quality, but this new update is likely to impact many more. Forrester Research estimates that 38% of all enterprise websites don’t meet Google’s criteria, which means they need to update their websites or risk getting buried, which can (and likely would) have disastrous results.

This makes perfect sense for Google. A whopping 89% of smartphone owners already use Google to search the web. Now searching is going to be even better and research shows that better search experiences lead to users clicking on more ads. This is a great move for Google in a variety of ways and a clear reminder that the online experience is changing.

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