Will the madness cease? Fat iPod Touch…I mean… Apple iPad mania is sweeping the accessory nation. Yesterday, trusted bag manufacturer Tom Bihn got in on the Apple “reinvention” bandwagon by re-releasing a couple products to the ready to consume iPad masses. Today, Booq, one of the more popular brands for MacBook geeks has also “reinvented” a couple of products of their own that initially were supposed to house other 10 inch type devices. You know, like a netbook. Press release and pictures below…

Equipped with plush and scratch-resistant interiors, shadow and sneak provide ideal protection for Apple’s iPad and other 10” devices

Sierra Madre, California – (January 29, 2010) – Booq, a leading brand of premium laptop carrying cases for creative professionals, has two new additions just in time for the new Apple® creation. Taipan shadow XS carrying case and Taipan sneak XS skin provide the Apple iPad and other 10” devices with the needed protection to get through your busy day unscathed. Available at booqbags.com and retailers throughout the country, booq combines sophisticated design and functionality to deliver high-quality bags and cases for the next generation of ambitious professionals.

Whether it’s a compact notebook, tablet, or the new Apple iPad, the booq Taipan shadow XS provides the perfect protective case for all your mobile gear. Compact and lightweight with a luxurious interior, Taipan shadow XS offers plenty of room for business cards, keys, important documents and accessories. A sleek exterior conceals a plush and protective soft Nylex® lining that won’t scratch your gear. With an exterior water-repellent coating, a water-repelling interior ripstop lining, and a sleek professional design, your new Apple iPad will travel safely and in style.

booq: Taipan shadow XS features include:

•    Densely padded iPad or notebook compartment with a super soft, scratch resistant interior
•    Hidden mobile phone pocket for easy access while on the go
•    Padded lip inside protects gear from zipper
•    Luggage trolley compatible zippered opening
•    Available in Black/Orange – Charcoal/Blue – Violet/White
•    Equipped with Terralinq service that helps reunite you with your lost & found bag.

Taipan sneak XS is the ideal protection for your new Apple iPad or 10-inch compact notebook inside another bag, backpack, or purse. A durable neoprene skin offers a deluxe cushion for your most prized possession. With a soft, non-scratch interior lining your Apple iPad or compact notebook will stay scratch free and safe as you push through your hectic day. The convenient dual zipper pulls are lined with a jersey trim that provides a barrier between the zipper and your precious device.

booq:  Taipan sneak XS features include:

•    Durable 3mm neoprene offers a protective cushion
•    High-performance YKK zippers with two zipper pulls for added convenience
•    Non-scratch interior lining
•    Cushioned jersey trim protects devices from zipper scratches

Taipan shadow XS is available for $69.95 – Taipan sneak XS is available for $24.95 at www.booqbags.com and various retailers throughout the U.S www.stores.booq.com.

Booq founder and CEO Thorsten Trotzenberg says, “Booq is looking to create stylish carrying solutions for every tool in the creative professionals’ arsenal. With these additions to the booq Taipan line, consumers have the accessories they need to protect their new investments, while not sacrificing functionality or style.”

To learn more about booq, go to www.booqbags.com.

About booq
Booq strives to create high-end laptop bags while providing excellent customer service to the next generation of ambitious creative professionals. It is no accident that this privately-held family company was started, and is still run, by a small team of highly motivated creative individuals who are committed to providing the highest level of product performance and service to some of the world’s most demanding customers for many years to come.

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