Amazon Denies Rumors of $99 Kindle Fire HD Tablet Michael Kwan March 20, 2013 Why must you get my hopes up so, Internet? There was word swirling around the web this morning about how Amazon was reportedly working on a new version of the 7-inch Kindle Fire HD tablet that would sell for an incredible $99. If you thought the $199 Nexus 7 was a great deal, this was even better. The rumor, coming by way of TechCrunch, said that the new tablet would have a TI processor, plus a 1280 x 800 resolution for its 7-inch display. It wouldn’t be a powerhouse, to be sure, but it’d be perfectly adequate as an entry-level consumer device that could be used to read books, surf the web and watch videos. Considering that the no-name brand Android tablets are able to sell at this price point, you would think that Amazon could pull it off, earning extra cash on the back end from sales of e-books, audiobooks, apps and other content. IDC Research Director Tom Mainelli agrees, saying that the “infrastructure is definitely in place for Amazon to go even lower… to create a device that costs $99, particularly at the scale that Amazon would do it.” They could even subsidize it further with an ad-supported model, not unlike what they are already doing with other Kindle products. Unfortunately, Amazon has dashed those dreams for now. In an official statement to Business Insider, Amazon says that “it’s not happening” and that they are “already at the lowest price points possible for that hardware.” That doesn’t mean that they can’t do $99 on some other hardware though. Perhaps there’s a non-HD 7-inch Kindle Fire in the works that could do it? Share This With The World!