This past weekend saw the airing of Super Bowl XVLII, which also means that it saw the airing of a new batch of Super Bowl commercials. It’s no secret that the commercials have become just as much of a phenomenon as the game itself and it’s not unheard of for non-sports fans to hold gatherings just to watch what airs in between the game.
I was pretty disappointed with this year’s offering compared to previous years, but that doesn’t mean there weren’t a few gems. I laughed, I smiled, I shook my head in disappointment. Here are my top five picks for best Super Bowl commercials this year.
Kia – Respect the Tech
http://www.youtube.com/watch?v=emhtp2prOxQ
Kia scores points right off the bat for featuring not just “hotbots” but ones that look like Milla Jovovich’s character in The Fifth Element. On top of that, I’m a big fan of physical humor, which the act delivers in spades. Respect the tech, people.
Tide – The Joe Montana Stain
http://www.youtube.com/watch?v=lBdo4Zcapmo
As someone who shakes his head in disappointment every time someone flips their gourd over seeing a deity in a piece of toast, I loved Tide’s take on the fanatical. “No Stain is Sacred” is a pretty clever tagline too.
Oreo – Whisper Fight
http://www.youtube.com/watch?v=6kMWLYYcAYw
Whispering is already a little silly, so this Oreo commercial featuring an all-out brawl erupting in a library is pretty funny, especially when there’s a cop whispering into a megaphone.
Mercedes-Benz – Soul
http://www.youtube.com/watch?v=Hc12WH1tAOM
Let’s be honest, if you release a commercial that features Willem Dafoe playing the devil, you automatically get a spot on anybody’s “best of” list. To not give the devil his due would be downright dishonest.
Doritos – Goat 4 Sale
http://www.youtube.com/watch?v=4d8ZDSyFS2g
This is the commerical that got the biggest laugh from me, mainly because when goats yell like people, it’s hilarious. I’m tempted to buy a goat and feed it only Doritos.
So those are my five favorite Super Bowl commercials of 2013. However, we are a tech site and I feel obligated to give BlackBerry’s clever ad a rightfully earned honorable mention.
BlackBerry – What BlackBerry 10 Can’t Do
http://www.youtube.com/watch?v=UPbhzmIq9uU
What commercials stood out to you guys? Feel free to share in the comments.