Most of the news coming out of CES in Las Vegas this week is being cooked up by the companies themselves. They have their design and engineering and marketing teams to thank for the products being revealed. ZTE took a different approach. ZTE announced Project CSX back in August, compiling some of the best ideas a couple of months later. And now, that is coming to fruition with the ZTE Hawkeye smartphone, which you can pre-order now on Kickstarter.

As a quick refresher, ZTE’s Project CSX (Crowd Source X) turned to the online masses for suggestions in what they wanted to see in their next smartphone. It had to be reasonably feasible and cost effective. The net result, now being delivered in the form of the ZTE Hawkeye, is a phone that features eye-tracking technology and a self-adhesive back. That function, now dubbed Senseye, automatically scrolls through webpages and such based on your eye movement. It’s said to be accurate within a 3-line range.

You can see (no pun intended) how this can prove useful in the kitchen, for instance, when your hands are dirty. It can also be useful when doing home repairs, when reading a makeup tutorial, or even when trying to read a news article while swaying around on a rocky public bus.

The final design, color options and features are not yet finalized, but you can expect a 5.5-inch full HD display, dual rear cameras, fingerprint sensor, a “large battery with quick charging,” dual SIM slots, and expandable memory. Pledge at least $199 on Kickstarter to secure your phone for the September 2017 shipment window.

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ZTE’s Project CSX Crowdsourced Smartphone Comes to Life through the “Hawkeye” name


Continuing with the crowdsourced theme, the Hawkeye phone is available for pre-order on Kickstarter today


Las Vegas, Nevada —January 4, 2017—ZTE USA, the fourth largest smartphone supplier in the U.S. and second largest in the no-contract market,* today announced “Hawkeye” as the winning name of the Project CSX eye-tracking, self-adhesive smartphone device.  With 540 name submissions from consumers around the world, the Hawkeye phone is available for pre-order today on Kickstarter at for a discounted price of $199.00.


“Project CSX has been a groundbreaking process and the Hawkeye device sets the stage for us in 2017,” said Lixin Cheng, chairman and CEO of ZTE USA. “As we move forward with this smartphone, we’ll look to continue to integrate consumers every step of the way.”


Continuing with the crowdsourced theme surrounding Project CSX, the Hawkeye phone is available for pre-order on Kickstarter and is expected to ship globally in Q3 2017.


“With Project CSX, we experimented by turning the typical R&D process on its head and did something completely different within the industry,” said Jeff Yee, vice president of Technology Planning and Partnerships of ZTE USA. “We believe that the Hawkeye name reflects the spirit and vision of ZTE as we continue to put the consumer first throughout this entire process and will continue to do so in every phone we deliver.”


Project CSX kicked off at CES 2016 when ZTE announced its plans to completely crowdsource a mobile device that the company promised to build in 2017. In October 2016, thousands of consumers from 176 countries selected the winning concept, a device that aims for an easier and smoother user experience with eye-tracking capabilities and a self-adhesive back.


To learn more about ZTE and to keep up with the latest Project CSX developments or to become a member of Z-Community, visit


*Strategy Analytics, Q3 2016



ZTE Canada Inc. (, headquartered in Toronto, Canada, is a subsidiary of ZTE Corporation, a global provider of mobile devices, telecommunication systems and enterprise solutions. Operating since March 2005, ZTE Canada is dedicated to making cost-efficient, quality communication technology accessible to all. In North America, ZTE is the fourth-largest supplier of smartphones and handset vendors and is the second largest vendor in the pre-paid market. ZTE is one of the top rated high tech enterprises in the world, developing and producing 2G, 3G and 4G handsets and mobile devices in over 150 countries. Founded in 1985, ZTE Corporation is listed on the Hong Kong and Shenzhen Stock Exchanges and is China’s largest listed telecom equipment company.


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