WIND Mobile is dead. Done. No more. Kaput. Well, at least in Canada. Well, at least the brand in Canada, because the company has decided to shed its old moniker and immediately re-emerge under a new banner. Say hello to Freedom Mobile. You get a freedom and you get a freedom and you get a freedom. Everyone gets a freedom!

Not to be confused with FreedomPop south of the border, Freedom Mobile (it really does sound rather American, wouldn’t you say?) will largely be business as usual for existing WIND Mobile customers. Everything will transition over seamlessly. The goal here was to move the company forward in a more independent fashion, separate from its international roots.

As you might recall, very late last year, Shaw expressed its interest to buy WIND Mobile for $1.6 billion. That deal has since gone through and it doesn’t make as much sense to keep paying licensing fees to continue using the WIND Mobile brand. As company CEO Alek Krstajic said in an interview with MobileSyrup:

“There was some baggage over the years regarding Wind Mobile. We now have shed a lot of that baggage because we have a new network. We have new, committed owners from Shaw Communications. We felt there was a need to have a fresh start and build our own brand.”

That’s right. A new network. After what has felt like way too long, WIND Mobile Freedom Mobile will finally have an LTE network, including a promotional $40 LTE plan to get everyone on board.

WIND Mobile Reborn as Freedom Mobile with LTE

The plan, which is $40 for the first 12 months and $45 after that, includes 6GB of LTE data, unlimited Canada/US talk, unlimited global text, voicemail+, and the usual suite of additional features like Call Control and World Saver.

The LTE network will roll out first in Toronto and Vancouver starting next week on November 27, expanding to the surrounding metro areas in the spring. The LTE network will then continue to expand to Ottawa, Calgary and Edmonton also in the spring, followed by the rest of the 3G coverage areas by the fall.


Oh, and you see that mascot at the top? Apparently his name is Freddy. Freedom Teddy, I suppose, and not the one that you’re supposed to spend five nights with. For more information about the transition and the new plans, visit freedommobile.ca.

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