Think the Mouse Is Dead? Think Again With Microsoft’s Arc Touch Mouse Stephen Fung September 1, 2010 Press Release TORONTO, ON – Sept. 1, 2010 – Some say the mouse’s days are numbered, but today Microsoft Canada proves the gadget is alive and well by unveiling the Arc Touch Mouse, the first mouse designed to flatten for portability and pop up for comfort. The new mouse features Microsoft’s first touch scroll strip for easy navigation — just move a finger slowly for controlled scrolling or flick for hyperfast scrolling. Windows-based PC users will love packing up their laptop bags without the added bump of a mouse, as the Arc Touch Mouse flattens with just the touch of a finger. As the computing landscape evolves to offer new ways of interacting, such as touch screens and touch pads, the mouse is also evolving but holds true to its core purpose: providing comfort and precision to users when navigating the PC. “This is not the first time that the mouse has been threatened — look at 10 years ago when people started buying laptops that had integrated pointers and touch pads. Still, the mouse category continued to grow and grow,” said Charles Chang, Product Manager for Microsoft Hardware Canada. “The reasons people need external mice will not change: comfort and precision. The Arc Touch Mouse just demonstrates again how committed Microsoft is to continuing to bring great new mice to consumers.” Designed for the Mobile Lifestyle People today are using mobile computers more than ever, and they still want comfort and control when using them. In fact, one-third of mobile PC buyers also purchase a mouse with their new notebooks or netbooks.1 And, at less than 15 millimeters thick at its widest point, the Arc Touch Mouse was designed to deliver ultimate portability to easily slip into a bag, purse or pocket. It also goes from curved to flat with one simple movement, so working on the go is easier than ever — just collapse the Arc Touch Mouse to turn it off, and pop it up to turn on. It’s also extremely durable, tested to ensure years of performance. Take Control With Touch Scrolling With the Arc Touch Mouse’s touch strip, consumers can take control of their scrolling with a flick of a finger. Using a capacitive sensing technique and sensor pads, the strip corresponds to each position and velocity change to give users accurate, controlled scrolling no matter how fast or slow the movement. Move a finger slowly on the strip for controlled scrolling, or flick a finger for hyperfast scrolling that can be stopped with just a simple tap. The strip also has three tap “buttons” for added functionality: page up, page down and the middle click area, which is reprogrammable for whatever mouse function the user needs most.2 Switching from a scroll wheel to a touch strip is made easier with haptics, a vibration technology that simulates the bumps users would feel while using a traditional scroll wheel. Additional Features The Arc Touch Mouse is equipped with BlueTrack Technology, letting consumers track on virtually any surface,3 and a tiny magnetic snap-in Nano transceiver stores conveniently on the bottom of the mouse. Two AAA batteries give the Arc Touch Mouse more than six months of battery life, and the two-color battery life indicators let people know when the power is running low. Pricing and Availability Arc Touch Mouse will be available for the estimated retail price of $79.95 4(CAD), and will ship in limited quantities in early December just in time for the holiday season. It will be broadly available online and in stores in January 2011. Microsoft backs this mouse with a worldwide three-year limited hardware warranty. More information about these and other Microsoft Hardware products can be found at http://microsoft.ca/hardware Microsoft Hardware For more than 28 years, the Hardware Group has employed innovative engineering, cutting-edge industrial design and extensive usability testing to create products of exceptional quality and durability that enhance the software experience and strengthen the connection between consumers and their PC. Microsoft Hardware leads the industry in ergonomic engineering, industrial design and hardware/software compatibility, offering consumers an easier, more convenient and more enjoyable computing experience. More information about Microsoft Hardware is available at http://www.microsoft.ca/hardware . About Microsoft Canada Microsoft Corporation (Nasdaq “MSFT”) is the worldwide leader in software, services and Internet technologies for personal and business computing. Microsoft Canada Co. was founded in 1985. As the Canadian subsidiary of Microsoft Corporation in Redmond, Washington, the company provides sales, marketing, consulting and local support services in French and English. Microsoft Canada has grown from five people in 1985 to more than 900 employees. It also has strong relationships with more than 24,000 partners across Canada. More than 1,100 of these are Microsoft Certified Partners, and over 200 are Gold Certified Partners. Headquartered in Mississauga, Microsoft Canada has regional offices in Toronto, Vancouver, Calgary, Edmonton, Winnipeg, Ottawa, Montreal, Quebec and Halifax. 1 Microsoft internal research, June 2010. 2 IntelliPoint software required. Available via free download at http://www.microsoft.com/hardware/downloads/default.mspx. 3 BlueTrack Technology does not work on clear glass or mirrored surfaces. 4 Estimated retail price.Actual retail prices may vary. Share This With The World!