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And while e-mail clients, instant messengers and online collaboration systems are certainly valuable for communication, they lack an incredibly critical element: the human element. Instead of interacting with another real person in real time, you're reading a series of disembodied words on a computer screen. Human beings are a social species and face-to-face interaction is something social networks simply cannot replace.

It's said that so much communication is actually non-verbal. It's in the tone of voice. It's in the body language. It's in the subtle facial expressions. Of course, meeting everyone in-person all the time is neither practical nor cost-effective. Bridging that gap, businesses can engage in online web meetings using Blue Jeans Network. What's important here is that the Blue Jean system is ultimately platform agnostic.

Different businesses use different vendors and devices for a myriad of different reasons. Wouldn't be terrible if you lost the opportunity to close a big business deal because you're on Cisco and the potential partner uses Polycom or Microsoft Lync? That's why browser-based tools are increasing in popularity. That's why cross-platform tools are increasing in popularity. No matter what device or system you use, you can still enjoy the same great functionality and reliability.

In the case of conducting online meetings with Blue Jeans Network, this kind of multi-platform and multi-device support continues to expand. In fact, there's even a new Apple Watch app from Blue Jeans, working as a companion to the iPhone app. You can't actually participate in the meeting from your Watch--Inspector Gadget, this is not--but you can get meeting notifications and a concise view of your meeting schedule, for example.

In-person meetings can be the ideal, but they can also be cost-prohibitive and a potentially inefficient use of time. In order to make our way over to Taiwan for Computex last year, we had to endure a lengthy international flight and absorb so many travel costs. A lot of these kinds of meetings can be just as fruitful by hooking up over a collaborative video chat instead.


The Internet is a wonderfully powerful thing and it has broken down so many boundaries, so many barriers to entry. With the widespread availability (and affordability) of broadband Internet and even fiber optic connections just about anywhere, high definition video conferencing is no longer limited to a select few. It's accessible and affordable for individuals and businesses of all sizes.

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