Study Delves into Company Twitter Bot Followers

The number of followers you have on Twitter is no longer a good indicator of your popularity, according to a recent study which showed that up to forty-six percent of Twitter followers of companies with active accounts could be bot accounts. Twitter bots are nothing new; I notice them following my personal account all the time. However, it’s never been entirely clear just how rampant Twitter’s bot infestation is.

A corporate communication and digital languages professor in Milan analyzed the Twitter feeds of various companies – including heavy hitters like BlackBerry, Dell, and Coca Cola – using a piece of software that took selections of followers and determined if the user was a bot or human based on their behavior. Among the criteria for a human Twitter user was an image, a physical address, and punctuation in their posts.

Professor Calzolari points out that even if the bots are specifically generated to boost the company’s followers, the company itself shouldn’t necessarily be held accountable due to the fact that social networking is often outsourced to third parties.

And on a related note, if you’re not a robot, feel free to follow MEGATechNews on Twitter.

via Huffington Post

 

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