Steve Jobs Was Ready for a Real Apple TV Set

By now, you’ve likely heard about the Steve Jobs biography written by Walter Isaacson, a man who had unprecedented access to the Apple head honcho. There are all sorts of insights in that book, but there’s one that might be even more interesting than his “thermonuclear” response to Google Android. Steve Jobs wanted and was ready to release a truly integrated Apple TV.

We are not talking about that media-playing set top box that already goes by the Apple TV name. We’re talking about a real deal Apple television set that would compete against all the other HDTV companies in the world. Crazy, you say? People said the same thing when Apple decided to enter the mobile phone market and look at where we are today.

Isaacson says that Jobs wanted to make a TV that was “simple and elegant,” in much the same way that he approached the MP3 player world (iPod) and laptop world (MacBook). He wanted an “integrated television set that is completely easy to use… seamlessly synced with all of your devices and with iCloud.” Jobs said that he “finally cracked” the TV revolution puzzle.

Considering that the Google TV thing is moving forward, a real deal Apple HDTV isn’t that far-fetched. After all, they could just take a Cinema Display, make it bigger, and run some form of iOS on it. Your iPhone, iPad and iPod touch could serve as a remote control pretty easily and it’d all tie back into your iTunes account. Seamless, simple, and fully engulfing you in iContent from your iCloud to your iTV.

Of course, no one in Cupertino will confirm these “real” Apple TV ambitions, so we’ll just have to sit and wait upon endless speculation and hearsay.

Source: SMH