Spotify Smart Speaker Points Toward Hardware Future Michael Kwan February 21, 2018 News Google was never really interested in producing its own branded hardware until it got really interested in producing its own branded hardware. Even companies like Facebook and Snapchat have dabbled in the hardware business. And now the latest rumors are pointing toward a dedicated Spotify smart speaker too. A quick search of the Spotify Jobs website indicates several listings for hardware-related positions. These include Operations Manager – Hardware Product, Senior Project Manager Hardware Production, Product Analyst – Hardware Products, and Project Manager Hardware Production & Engineering. All of the positions will be based out of the company’s headquarters in Stockholm, Sweden. One job description indicates that “Spotify is on its way creating its first physical products and set-up an operational organisation for manufacturing, supply chain, sales & marketing.” While there is no specific of a Spotify smart speaker, per se, previous listings have pointed toward the comapny aiming to create “a category defining product akin to Pebble Watch, Amazon Echo, and Snap Spectacles,” suggesting the integration of voice control. That could lead us to a Spotify smart speaker, but it’s also possible we could get Spotify smart headphones, for example, or some other Spotify wearable device. If this does indeed to lead to a Spotify smart speaker, it will be interesting to see how the company will differentiate its product from the Amazon Echo and Google Home families, for instance. In the case of the Apple HomePod, you can only use Apple Music and that’s a big shortcoming. Are Spotify’s 70 million subscribers content with staying within the Spotify silo for music streaming? After all, if you really want to stream Spotify to smart speakers, you can already do that on all kinds of third-party products like Sonos smart speakers, smart TVs, game consoles and more. Share This With The World!