The wireless industry has changed significantly in the last several years. It wasn’t that long ago that people thought it was ludicrous for Apple to even consider making a smartphone. It wasn’t that long ago that BlackBerry was the de facto smartphone of choice for anyone who had the slightest glimmer of interest in e-mail on the go. And Sony mobile phones were as popular as ever, whether they were branded as Sony Ericsson or otherwise.

But times have changed.

In the world of Android smartphones, Samsung continues to the dominant force and the Xperia smartphones from Sony, while offering some great features and stylish designs, haven’t been selling nearly as well as Sony has hoped. They went big with the Xperia Z Ultra, tried going cheaper with the Xperia M2 and tackled an under-represented niche with the Xperia Z3 Compact. All these Xperia smartphones are fine, but they were never top sellers.

And so, the rumors continue to swirl that Sony may soon abandon its Xperia smartphones altogether and close that part of its business. And even though handset sales continue to fall, Sony has outright denied that it’s going to kill or sell off its mobile division any time soon. Indeed, Sony Mobile President Hiroki Totoki says the company “will never ever sell or exit from the current mobile business,” in stark contrast to what the company recently did with its VAIO line of computers.

Will the tune change when and if Totoki stops running the show at Sony Mobile? Will Xperia smartphones suddenly see a huge surge in interest? We’ll let the market decide.


Via Mobileburn

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