Smartfish Unveils Whirl™ Mini Notebook Laser Mouse with Comfort Pivot Technology Stephen Fung November 24, 2010 Press Release Englewood, NJ – November 23, 2010 – SmartFish Technologies is proud to announce the launch of the Whirl™ Mini Notebook Laser Mouse, the gravity-defying travel mouse that adapts to the natural motion of your hand. The Whirl™ Mini builds off of the simple, strikingly unique design of the original Smartfish Mouse which was awarded the CES Innovations award for 2010. It employs the same patented technology in a smaller form factor so that business professionals, travelers, commuters, and other laptop users can take advantage of the ultra-comfortable computing experience Smartfish provides. “Conventional notebook mice lack comfort not only because of their smaller size but also due to the fixed, rigid position your hand is forced into for hours on end.” said Dr. Jack Atzmon, President and CEO of Smartfish Technologies. “This leads to fatigue, discomfort, and ultimately, repetitive stress injury. Whirl’s comfort pivot system provides the natural fluid movement your body needs. The mouse becomes a natural extension of your hand as if it’s floating on air. It’s the most luxurious comfort attainable for on-the-go computing.” The Whirl ™ Mini Notebook Mouse was developed in collaboration with the country’s leading Orthopedic Hospital, The Hospital for Special Surgery in New York City, whose mission statement is to “improve mobility and the quality of life for all.” This is the Hospital’s first collaboration on a consumer product in their 160-year history. A portion of our proceeds is donated to the Hospital for Special Surgery Rehabilitation Education Fund to help further research of technologies. (www.hss.edu) The Whirl™ Mini Notebook Laser mouse is plug and play compatible with MACs and PCs, features an ambidextrous design, 1600-dpi hi-def laser sensitivity, 2.4MHz wireless connectivity and extra long battery life. It comes in an array of colors including Carbon Fiber, Black, Blue, Silver, Red, and White and is available for pre-order from www.getsmartfish.com for $49.95 shipping in early December. Get social with Smartfish: www.facebook.com/smartfish.technologies twitter.com/GetSmartfish www.getsmartfish.com/blog.asp www.youtube.com/smartfish About Smartfish Smartfish Technologies was founded on a passion for healthier living, smart technology and true ergonomic innovation in an ever-growing electronic world. As a practicing chiropractor of 14 years, Smartfish president and CEO Dr. Jack Atzmon met with thousands of patients who continually complained of hand, wrist, shoulder and back pain. Through extensive knowledge of repetitive stress injury (RSI) – common forms known as Carpal Tunnel Syndrome, he began to understand that a key contributor to these ailments came from the day-to-day use of computers – specifically, repetitive motion of computer peripheral use. Dr. Atzmon’s vision and breakthrough technology led him to form Smartfish Technologies and launch a line of computer peripherals based on the company’s ErgoMotion technologies, beginning with the ErgoMotion Mouse, to promote a healthy PC lifestyle for work and play. About ErgoMotion™ The Whirl™ Mini Notebook Laser Mouse with with Comfort Pivot Technology uses ErgoMotion™, a pivoting mouse that becomes an extension of your hand. This wireless computer mouse provides the most luxurious feel any mouse has ever given, helping you enjoy personalized comfort all day long—wherever you need to work! The patented breakthrough innovation of ErgoMotion™ truly redefines comfort for a computer mouse by going well beyond merely providing an ergonomic grip. Once you start moving this mouse, you’ll quickly appreciate the radical benefit of a computer mouse that follows your movement by maintaining a “Dynamic Neutral Position” no matter what direction or angle you are moving. This virtually eliminates the possibility of static joint pain by allowing full circulation through your wrist and hands throughout the day. http://getsmartfish.com/v1/about-ergomotion.asp Share This With The World!