San Francisco, CA – July 30, 2008 -Flip Video(TM) — the revolutionary family of camcorders that puts the power to instantly capture and share video in the hands of everyday consumers -hit a milestone with over 1 million Flip Video camcorders sold in the U.S., according to Pure Digital Technologies. The simple-to-use, highly compact Flip is the world’s first camcorder with on-board software to enable seamless video uploading to video sharing sites like YouTube and MySpace. Flip Video has created a new movement in video-making and sharing, as confirmed by the latest report from market research firm NPD, which shows that Flip Video Ultra is the top-selling camcorder in the US.

“Flip’s simplicity makes it easy for anyone to capture and share their stories and to participate in the explosion of video-sharing on the web, and that has been a winning approach with consumers,” said Jonathan Kaplan, Chairperson and CEO of Pure Digital Technologies. “Our goal was to make video fun again and we transformed the camcorder market in the process.”

Pure Digital also announced compatibility with Apple’s Mac computers in time for the back-to-school period. With Apple’s recent software updates to QuickTime and iMovie, Flip Video camcorders are now fully compatible with Mac video applications, including QuickTime, iMovie, and iDVD.

In addition to the highly popular Flip Ultra, which retails for $149.99, Pure Digital recently launched the stylish, compact Flip Mino camcorder to rave reviews. The 3 oz. Mino features an internal rechargeable battery and 2GB of on-board flash memory for 60 minutes of high quality video. The Flip Mino retails for $179.99.

About Pure Digital Technologies, Inc.

Based in San Francisco, Pure Digital Technologies is a pioneer in developing simple, affordable digital imaging solutions for the mass market. Its revolutionary Flip Video family of camcorders ignited a new category of video cameras that puts the power to shoot and share video into the pockets of everyday consumers. Flip Video camcorders are the world’s first with on-board software to enable editing, organizing, and seamless video uploading to YouTube, MySpace, AOL Video and other video sharing sites. As part of its Flip Video Spotlight Program, the company pledged to deliver 1 million camcorders to help non-profits use the power of video to change the world. Flip Video is available in over 10,000 retail locations including Amazon, Best Buy, Circuit City, Wal-Mart, Sam’s Club, Sears, Kmart, and TheFlip.com. For more information, visit www.TheFlip.com.

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