Who said you had to empty your bank account and max out your credit card to get a truly flagship caliber experience on your smartphone? ZTE certainly doesn’t think so. They announced the ZTE Axon 7 a couple of months ago for under $500 US and now the high-end mobile is ready for pre-order in Canada for a very reasonable $529.99.

With today’s exchange rates, I’d say that’s a pretty good deal.

As a refresher, the spec sheet on the ZTE Axon 7 reads like a device that could be several hundred dollars more. Behind the 5.5-inch WQHD AMOLED display is a Snapdragon 820 processor, 4GB of RAM, 64GB of storage, microSD expansion, dual-SIM slot, a large 3250 mAh battery, and Android 6.0.1. The 20MP camera on the back can shoot 4K UHD video and the 8MP camera on the front captures great selfies. And since the ZTE Axon 7 is geared to support the Google Daydream VR platform, you’ll be ready to go with all of that virtual reality wonderfulness later this year.

If my daily driver experience with the ZTE Axon Pro is any indication, the ZTE Axon 7 should be among your list of contenders. Yes, between the Galaxy Note 7, iPhone 7 and now the ZTE Axon 7, 2016 seems to be the year of the seven. Even for Cersei Lannister, apparently.

Check out the full spec sheet and press release below. Pre-orders are being taken now on Newegg.ca with delivery expected to commence in two weeks.

Pre-Order the VR-Ready ZTE Axon 7 for $529 Canadian

Pre-Order the VR-Ready ZTE Axon 7 for $529 Canadian

[hide-this-part morelink=”Full Press Release”]

ZTE Shakes up Canadian Smartphone Market with Axon 7 Arriving for $529.99

The Axon 7 delivers killer specs and a premium VR experience against pricier Android rivals

TORONTO July 13, 2016 ZTE, the fourth-largest smartphone manufacturer in North America, announced it is accepting online preorders of the Axon 7 smartphone today on NewEgg.ca. The Axon 7 is the first Android smartphone to break away from other flagships with specs that outperform rivals at an unbeatable price of $529.99 CAD.

The Axon 7 is exactly what consumers told us they want, value and need a shakeup among overpriced flagship smartphones, said Lixin Cheng, chairman and CEO of ZTE USA. The Axon 7 represents the best of what ZTE can deliver; from an elegant design to groundbreaking Hi-Fi audio, it outperforms competitors at half the price.

Virtual Reality Ready

The Axon 7 delivers the best audio and visual experience for VR applications. It comes equipped to support Daydream, Googles mobile VR platform and will be Daydream-ready in the Fall of 2016.

Most Powerful Hi-Fi Audio

With two dedicated sound chips and enhanced software, professional third-party testing proves the Axon 7 headset and speaker output are significantly more powerful than the competition. Listeners will experience better sonic quality at lower listening levels and increased headroom to experience louder bass sounds and higher dynamic ranges.

Beyond a Camera

The 20-megapixel rear camera is equipped with dual image stabilization to prevent blurred images when capturing real life moments. Features such as Live Photo generate animated images that can be shared via text, email and across social media. Beyond the high quality camera, photo editing options including filters, stickers, text bubbles, and more, provide new levels of fun and personalization.

Designed in North America

The Axon 7 was designed in North America with the help of industry leading design experts from Designworks, a BMW Group company, which ensured the phone would look and feel premium at every angle. Thanks to a continuous curve, the phone is noticeably smooth and luxurious to hold. The design is elevated with shiny metal edging that stands out while highlighting some of the phones best features.

First-Class Experience

Powered by the 2.15 GHz Quad-Core Qualcomm Snapdragon 820 (MSM8996) with integrated Qualcomm Adreno 530 GPU, the Axon 7 delivers power and performance when you need it.

Capabilities such as taking a screen capture with one finger and one of the industrys most responsive fingerprint sensors gets you from point A to point B efficiently.

The big, bright AMOLED display is noticeably crisp whether looking at the screen head on or from an angle. A multitude of themes take full advantage of the WQHD display with high quality graphics that can easily change the look of the phone in an instant.

Dual-SIM Slot

The dual-SIM slot allows two carrier SIMs to be used in the Axon 7. Different carrier networks can be independently tasked to manage calls or data, and can be switched at any time. This highly convenient capability is great for overseas travel, waiting out a contract, or in situations where network reception is weak.

Get More Extras

Provided in-box, the Axon 7 comes with a clear phone case, screen protector, Qualcomm Quick Charge 3.0 USB-C type 3 phone charger, and premium in-ear headphones.

The Axon Passport 1.0 warranty comes standard with any Axon phone purchase to keep you covered through whatever life throws your way.

Availability

The ZTE Axon 7 is available for pre-order today from NewEgg.ca for just $529.99 CAD, with shipping starting on July 27.

*Strategy Analytics, Q1 2016


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