Photokina is taking place in Cologne, Germany, and Polaroid was there to unveil a new line of high definition sports video cameras as well as some new camera accessories. The Polaroid XS line of cameras excels at capturing video and still images in sports settings. The lightweight form and low-light capabilities should help when taking video on the go and its waterproof technology should keep your camera safe when around watersports, though I don’t recommend taking a dunk with some waterpolo players.

The XS7, pictured above, features a professional CMOS sensor capable of capturing 720p HD video or 5MP still images, a 2″ full-color touch screen display that allows for immediate viewing of images and video, and a waterproof case that protects the camera in up to 10 meters of water. On second thought, maybe you can take this camera with you when you play waterpolo.

The XS20 also shoots 720p HD video and 5MP still images, is waterproof for up to 20 meters, has battery life for three hours of shooting, eight built-in LED lights for shooting in low light, and motion detection sensors that can initiate recording when sensing movement. For that last reason, it also works well as a security camera.

Finally there’s the XS100, the baddest of them all. It can capture video in 720p, 960p, and 1080p, and still images up to 16MP. It’s waterproof for up to 10 meters and features professional low-light performance. The shock-proof exterior and distortion-free ultra wide lens allows for high quality video even in extreme situations. You can adjust the frame rate for things like burst shooting and time lapse shooting. There’s an auto-rotating G-Sensor so the camera will always try to capture a good shot, despite its position. Finally, every HD video is dual-recorded, giving you a smaller file that’s easier to upload and share on the Internet.

The cameras will be available in mid-October for $69.99, $99.99 and $199.99

[hide-this-part morelink=”Full Press Release”]

Polaroid Introduces Line of Hi-Definition Sports Video Cameras That Allow Users to Capture Life On-the Go

COLOGNE, GERMANY, September 20, 2012 Polaroid introduces a new line of hi-definition sports video cameras at Photokina, September 18-23 in Cologne, Germany. The newest additions to Polaroids robust instant camera and camcorder offering, the Polaroid XS sports video cameras provide users with the ability to take videos and still images in a variety of sport settings. Waterproof technology, low-light capabilities and a sleek, lightweight form enable action enthusiasts to capture and share all of lifes adventures. Additionally, video and images can be captured virtually anywhere thanks to a variety of mounts that come standard with each model.

Polaroids philosophy for the past 75 years has been about sharing life with fun and easy-to-use products, says Polaroid President Scott W. Hardy. Our new line of hi-definition sports video cameras brings this idea to a new level. Whether you are downhill skiing or surfing at your favorite beach, the cameras offer the portability, durability and versatility needed to capture and share your most memorable moments.

Offered by C&A Marketing, Inc., an authorized Polaroid licensee, the Polaroid XS hi-definition sports video camera line features a number of versatile models. All models come equipped with bike and helmet mounts to help capture any type of action and media cables to easily share memories with friends and loved ones.

The Polaroid XS7 is designed for action. Features include:
Professional CMOS sensor capable of capturing 720p HD video or 5MP still images.
2 full-color touch screen display for immediate playback of videos and images.
Waterproof case, making the video camera waterproof for up to 10 meters.

The Polaroid XS20 is just the right camera to document your adventure on land or sea. Features include:
Professional CMOS sensor capable of capturing 720p HD videos or 5MP still images.
High capacity battery allowing users to shoot for up to three hours.
Waterproof for up to 20 meters.
8 built-in LED lights for shooting in all environments.
Motion detection sensors to initiate recording, which also allows the camera to also act as a security cam.

The Polaroid XS100 is ready for action with its easy-to-use single button record. Features include:
Professional 5MP sensor, HD video in 720p, 960p and 1080p video and 3MP, 5MP and 16MP still images.
Aerodynamic design, shock-proof exterior and distortion-free ultra wide lens, which provides 170 of coverage, helps ensure the highest-quality videos, even during extreme action.
Adjustable frame rates like burst shooting mode, time lapse and fast and slow motion, allowing users to see their action in a new way.
Auto rotation G-Sensor so the camera will always capture the best shot, no matter its position.
Waterproof for up to 10m and features professional low-light performance for shooting in all environments.
Dual file recording with every HD video, creating an additional smaller file for easier uploading and sharing to social media sites.

The Polaroid XS hi-definition sports camera line has a suggested retail price of $69.99, $99.99 and $199.99. Cameras will be available at Polaroid retailers in mid-October.


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