Apple’s 18k gold Apple Watch line is what it is. I know that’s usually a fancy way of saying nothing, but in this instance I simply mean that while most of us think it’s crazy that it even exists, it does indeed exist and we just need to accept that we live in a world where someone can now pay $10,000 to $17,000 for an Apple product.

Asus has used these absurd price points in a brand new advertisement for their own ZenWatch. You can argue until you’re blue in the face that it’s petty or a low blow, but the fact is that it’s funny and, in my mind, a surprisingly effective advertisement.


Does buying a $17,000 Apple Watch mean that you’re out of your mind? Of course not. It just means you have money to spend and you felt like combining your desire for gadgets with your desire for jewelry. The ad is still funny, though.

via ASUS on Twitter

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