You know how Waze lets you choose between several different voices for its turn-by-turn navigation? It’s pretty cool that you can have everyone from Morgan Freeman to Stephen Colbert telling you where to go. Why is it, then, that we can’t choose between different Alexa voices for our handy dandy smart assistant? Come Super Bowl Sunday, you just might be afforded some new options.

In the teaser spot above, we see a regular, everyday kind of lady going through her regular, everyday kind of routine only to find that her Echo Dot is starting to sputter and cough. Almost like her digital assistant has caught a cold or flu or something.

The video goes on to show faux news reports indicating that Alexa has lost her voice. Amazon CEO and sometime J.K. Simmons impersonator Jeff Bezos even makes a cameo, asking his employees if this is even possible and what can be done. The employees assure their boss that they’ve got some backup Alexa voices ready to go.

They just need Bezos to give the word.

We are then shown the date of February 4, which just so happens to coincide with the Super Bowl. You may have heard of it. With the indication that Alexa could be losing her voice and the ad saying they’ve got replacements ready to go, this seems to show that new Alexa voices are on the way and they’ll launch on Super Bowl Sunday. Maybe.

Whether you choose to get at the smart assistant by way of a new Amazon Echo or you’re leveraging your newfound abilities via the Alexa mobile app, it’ll be a fresh departure from the same old voice turning your smart home lights on and off and rattling off the local weather to you.


In addition to the main video, we’re also offered three teaser videos featuring singer Cardi B, foul-mouthed chef Gordon Ramsay, and funny lady Rebel Wilson opening Amazon boxes and putting on headsets, all followed by the same February 4th date. Does this mean we’ll be getting celebrity Alexa voices? Or maybe Amazon is unleashing Alexa-enabled headsets? I guess we’ll find out this Sunday!

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