Music On A Stick Stephen Fung March 19, 2007 Glaswegian trio The Fratellis has decided to release their latest single as a USB stick after the success of the previous Keane stick release back in October, which sold out in less than 24 hours. This new marketing ploy takes the music industry even further than the previous breakthrough of mp3 downloads invading the pop charts. Source: HMV Share This With The World!