Video Killed the Radio Star
Let's take a small step back to get a better look at the overall technological landscape. It goes without saying that email completely revolutionized the way that employees, colleagues, clients and partners communicated with one another. Then, we got all sorts of instant messaging platforms like AOL and ICQ.
Today, social media has very much become the name of the game, but regular text-based status updates and occasional images just aren't enough anymore. It's about video that's immediate, relevant and interactive. Video-centric social networks are especially popular among millennials. These are the young, enthusiastic, tech-savvy employees of today and tomorrow and if you want to leverage their enthusiasm and knowledge, you need to work with him how they work best.
While platforms like Snapchat are good for some laughs, video can also serve a much more useful purpose in today's workplace. It can make workers more productive, more connected and more successful.
Caution: Millennials at Work
If you take a look at current social media trends, you'll find that millennials tend to gravitate to platforms like Instagram, Snapchat, and Vine, engaging with one another there far more than they do on Twitter and Facebook.
It is perhaps not all that surprising, then, that when these young adults enter the workforce, they're coming to demand video as a communication tool for work too. Nearly three-quarters of those polled said that live video can transform workplace communication and the increased use of video would bolster employee retention too.
Video tutorials and walkthroughs are understandably much more approachable and ultimately more useful than their plain text counterparts. Millennials don't want to read a user manual; they want to watch a video to explain how to complete certain tasks.
Similarly, a robust video conferencing platform like Blue Jeans can make it that much easier for workers (of all ages) to connect with one another in real time and in a much more intimate manner than through email, instant messenger, or some internal messaging system. Two-thirds of those asked said that employers are coming up short on their use of live video, lagging behind the experience these young workers have in their personal lives and at home.
Young people generally don't want to work somewhere that feels archaic in its practices. They want to work with forward-thinking organizations that keep up with the times. Video can help with that, used for everything from hiring to training to collaboration.
An Office of No Fixed Address
Just as video conferencing can break down so many barriers and offer a much more welcoming space for employees of all ages, a robust, platform-agnostic solution is even more powerful. It's not good enough to be stuck within just one ecosystem that only works on certain machines.
The millennial workforce isn't interested in a closed environment where they cannot exercise their freedom to choose the device they want to use. Whether they're working from home, at a coworking office, or flying abroad for a conference, they want to stay connected how they best see fit.
And by utilizing video conferencing to its fullest, flying halfway around the world for face-to-face meetings and presentations could go the way of the fax machine sooner than you might think.