For years now, Microsoft and Sony have been pushing their respective consoles as more than just platforms for gaming, but also platforms for entertainment in general. Microsoft has taken another step in that direction with multiple announcements at E3 2012. Xbox 360 will be getting more entertainment partners, more sports, a new music service, expanded Bing voice search, internet explorer, and the all-new Xbox SmartGlass.

SmartGlass is a free app for iPhone, iPad, Android phones, and of course Windows 8-based devices. This application will turn your device into a companion piece for whatever you’re currently experiencing on the Xbox. It will know what game you’re playing, movie you’re watching, or music you’re listening to and automatically deliver bonus content to your device, to further enhance your experience without interrupting what you’re currently doing. Microsoft claims that it turns any TV into the Ultimate smart TV.

Check out the full press release below to read more about Xbox SmartGlass as well as the other new features.

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Xbox Makes Entertainment More Amazing on Phone, PC, Tablet and TV

Xbox SmartGlass will deliver new ways to enjoy entertainment in the home and on the go.

Toronto,ON June 4, 2012 What if your tablet or phone knew what you were watching on TV and presented bonus features without you having to lift a finger? What if you could use your tablet to draw up a play in EA SPORTS Madden NFL and then perform it to perfection on your TV? What if you could control your favorite websites on the TV with a simple swipe, pinch or zoom on your tablets touchscreen?

To kick-start the Electronic Entertainment Expo (E3), Microsoft Corp. today unveiled a bold new vision for enjoying entertainment at home and on the go with Xbox SmartGlass. Launching this year, Xbox SmartGlass is an application for Windows 8, Windows Phone, and other portable devices that connects phones, PCs and tablets with your Xbox 360 console to make your entertainment smarter, more interactive and more fun.1The intelligence of Xbox SmartGlass makes your entertainment more engaging, Web surfing more effortless, and playing games more immersive by delivering companion content and control to enhance your TV experience.

Xbox is on a mission to make the entertainment that you love even more amazing, said Don Mattrick, president of the Interactive Entertainment Business at Microsoft. With Xbox SmartGlass, we are lighting up entertainment across your phone, tablet, PC and TV in a completely new way. If you love to play games, watch TV and movies, surf the Web, or listen to music, there has never been a better time to be on Xbox.

Two years after the launch of Kinect for Xbox 360, Microsoft unveiled the next step in its journey to make Xbox synonymous with entertainment by unveiling Xbox SmartGlass, Internet Explorer for Xbox, and new TV, movie and music offerings.

The Web Transformed for TV

Microsoft will launch Internet Explorer for Xbox this fall in all countries where Xbox and Xbox LIVE are available. Through the power of Xbox, the magic of Kinect and the intelligence of Xbox SmartGlass, you will be able to surf the Internet using your voice on your Xbox 360 and navigate using your mobile devices for an incredibly easy Web browsing experience on the television.2Whether it is a new website you want to check out on the big screen, an HD video you want to share in your living room, or your favorite website you check daily and want to view in the 10-foot experience, you will have the power of the Web now on your TV.

Entertainment Keeps Getting Better on Xbox

Last year, Xbox added voice search powered by Bing and the power of Kinect, making it easier to find the entertainment you want. This year, voice search is expanding to 12 additional countries: Australia, Austria, Brazil, France, Germany, Ireland, Italy, Japan, Mexico, New Zealand, Spain and Switzerland.

Adding to the current catalog of customized sports, TV, movies and music apps from world-leading TV and entertainment providers, this year Xbox will continue to deliver all the content you care about in unique ways.

Your home for sports.Microsoft announced more must-have sports experiences and content coming to Xbox this year, further establishing it as the home for sports fans everywhere.

oNBA Game Time with NBA.com League Pass Broadband (U.S.) and NBA League Pass (outside of the U.S.).Fans who subscribe to NBA.com League Pass Broadband will have access to hundreds of out of market live games (blackout restrictions apply in the U.S. and some international markets), plus highlights from around the league and up to the minute stats of your favorite players.

oNHL GameCenter LIVE (Worldwide except Denmark, Finland, Norway, Sweden).Hockey fans will be able to enjoy every moment of the live action as it happens on the ice, with live games (out-of-market and blackout restrictions apply), more in-game interactivity, and replays and highlights on demand any time.

oESPN (U.S.).Later this year fans will enjoy 24/7 live programming through WatchESPN from ESPN Networks ESPN, ESPN 2, ESPN 3 and ESPN U. All the favorites, including SportsCenter, SportsNation, The Mike and Mike Show, as well as ESPNs coverage of the NFL, MLB and the NBA, will be live on Xbox.

Xbox also announced regional sports provider SPORT1 coming later this year to Austria, Germany and Switzerland.

More TV and entertainment.Today, Microsoft announced more than 35 new content partners launching on Xbox over the next 12 months, including:

o Absolute Radio U.K.

o Ameba TV Canada, U.S.

o BreakMedia Australia, Canada, India, Ireland, Singapore, South Africa, U.K., U.S.

o Comedy Central Stand Up U.S.

o Comoyo Denmark, Norway, Sweden

o Corus Entertainment’s Franklin the Turtle Canada

o GameSpot TV Australia, Canada, U.K., U.S.

o Headweb Denmark, Finland, Norway, Sweden

o Indie Flix U.S.

o Machinima All Xbox LIVE markets

o Napster Germany, U.K.

o Nickelodeon U.S.

o Paramount Movies U.S.

o Picturebox U.K.

o Quickflix Australia, New Zealand

o Rakuten ShowTime Japan

o Revision3 Canada, U.K., U.S.

o Rhapsody U.S.

o RTL XL Netherlands

o Slacker Radio Canada, U.S.

o SnagFilms U.S.

o Terra (Sunday TV) Brazil, Chile, Colombia, Mexico

o The AOL On Network Australia, Canada, Netherlands, U.K., U.S.

o The Weather Channel U.S.

o The Whistle U.S.

oTOU.TV Canada

o TV3 Spain

o Twitch TV U.S.

o Univision U.S.

o Wuaki Spain

o Youzee Spain

 

Xbox Music revealed.Microsoft showed a sneak peek of Xbox Music, an all-new music service coming to Xbox 360, Windows Phone and Windows 8-based devices.

Xbox on Windows 8

This year Xbox will bring premium entertainment experiences to more than 180 new countries around the world when Xbox on Windows 8 launches, featuring four Metro-style apps: Video, Music, Games and Xbox SmartGlass.3

With Xbox on Windows 8, you can play games with friends and earn achievements, listen to music, and enjoy your favorite TV shows and movies wherever you go.4And with Xbox SmartGlass, you can start a movie or TV show on your Windows 8 device and finish it on the big-screen TV.

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