From a pure horsepower perspective, smartphones are certainly getting more powerful but they may not necessarily represent much real world benefit to the average consumer. That’s why manufacturers are getting increasingly creative with the features they offer. And all the rumors you’ve been hearing about the LG V10 are true now that the company has officially announced the new Android smartphone, complete with a secondary “ticker” display.

The main display on the LG V10 is a 5.7-inch Quad HD number that’s similar to what you’d find on the Galaxy Note 5 or the new Nexus 6P. What’s different here is that you get a secondary “strip” of a screen that’s physically attached but illuminates separately. The secondary display is designed to be always on and it provides all sorts of secondary functions. You can leave it so the date and time are always visible, for instance. It can also provide notifications and reminders, give you access to quick app shortcuts, and include settings and menu controls as not to obscure the “main” screen.

The secondary display is probably the most eye-catching differentiating feature on the LG V10, but it’s not the only one. You also get a pair of front-facing 5-megapixel cameras for ultra-wide selfie possibilities. They’ve ditched the 3D camera gimmicks of old. The 16MP f/1.8 camera on the back comes with laser autofocus, just like on the LG G4 Vigor, as well as a powerful manual mode, triple microphones, and easy social sharing.

The rest of the specs scream high-end flagship with a Snapdragon 808 processor, 4GB of RAM, user-removable 3000mAh battery, 64GB storage, microSD expansion up to 200GB, Android 5.1.1 Lollipop (Marshmallow on the way), 316L stainless steel frame, and Dura Guard on the back for extra robustness. You also don’t need an external DAC like the Sound Blaster E3 either, since there’s a 32-bit HiFi DAC and headphone amp built right into this phone for superior audio. LG has stuck with the layout of having the power and volume buttons on the back. Unlike the Nexus 5X, though, the fingerprint sensor is integrated right into the home button here.

For the time being, LG has indicated that the LG V10 will start shipping in its home market of Korea this month in Space Black, Luxe White, Modern Beige, Ocean Blue and Opal Blue. The launch will then be extended to such markets as China, the United States, Latin America, the Middle East, and other Asian markets some time thereafter. Check out the official product video and image gallery below for a closer look at the LG V10. It looks like quite the beast of a phone.

Via Mashable

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