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Today’s the big day. Apparently, some people have been camping outside of Apple Stores for upwards of two weeks already. And if you poke your head over to Craigslist or eBay, you’ll surely see the fruits of their labor today. In any case, the Apple iPhone X is finally here and it’s supposed to be the best smartphone the company has ever produced. Except it could have the exact same OLED burn-in problems as another notable flagship.

Coinciding with today’s launch, Apple released an official help document discussing the Super Retina display on your iPhone X. Part of it is about tooting their own horn, proudly exclaiming the “incredible” contrast ratio of 1,000,000 to 1 and how Super Retina also features high dynamic range (HDR) for “a braod range of dark and light areas in photos and videos.”

Skim a little further down, however, and you’ll find that Apple also recognizes that OLED burn-in problems might appear in some cases. They say that having his “faint remnant of an image even after a new image appears on the screen” is “expected behavior” and it “can occur in more extreme cases.”

More specifically, they say it’ll happen “when the same high contrast image is continuously displayed for prolonged periods of time.” This is exactly the same issue that apparently plagues the Google Pixel 2 XL (read our full review here), but Apple assures that they’ve “engineered the Super Retina display to be the best in the industry in reducing the effects of OLED burn-in.”


The other issue that you might encounter with the OLED display is that you’ll “noticed shifts in color and hue” when you view the display off angle. Does that sound familiar? The Pixel 2 XL also suffers from a “blue tint” when you look at the screen off angle. For any of you out there who snagged an iPhone X today, do you notice these “shifts in color and hue” too?

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