Grush: The Gaming Toothbrush for Kids Beth Snyder April 27, 2014 Press Release If you have kids, you are familiar with the daily battle to get them to brush their teeth. It’s not that you haven’t explained to them why it needs to be done, and it’s not that they don’t know how; it’s that they just won’t do it. I don’t know why, but it’s been the same since the invention of the toothbrush and I don’t see it changing any time soon. Or will it? Introducing Grush (short for Gaming Toothbrush). Grush combines brushing teeth with playing video games, making teeth-brushing fun for your kids at the same time it teaches them to be diligent about brushing both in how much of their mouths they cover and how long they spend doing it. You even get an app for yourself that will help track which of your children brushed and how well they did. This should bring an end to those nightly teeth inspections that are hard on both children and parents. Grush is currently seeking funding on Indiegogo, with a funding window that closes on May 18th. A pledge of at least $69.00 US will get you a Grush brush, two replacement heads, two games, and an unlimited subscription to the Grush Cloud. [hide-this-part morelink=”Full Press Release”]We launched our crowdfunding campaign on April 3rd on Indiegogo. With the support of backers from all over the world, we have reached over one third of our goal with 25 days left in the campaign. Many enthusiastic parents urged us to deliver the Grush earlier. With the generous support of our investors, our team was able to speed up development significantly. This week we unveiled our playful and child-friendly industrial design for the Grush Brush. Backers of Grush will receive their Grush Brush by November 2014. The Grush is a smart toothbrush that transforms the tooth brushing chore into a fun and interactive game and allows parents to track the brushing results. Unlike other imitators, Grush is designed for children, by fathers. The Grush has an easy to grab handle for kids, fully waterproof and durable body, replaceable brush heads and separate designs for both boys and girls. Grush comes with: One Grush Brush, two Grush games and a parental app to track the results. Grush also includes 2 replacement brush heads and a waterproof cell phone holder that securely mounts to the bathroom mirror. Grush Games support most Android and iOS smartphones. Kids can borrow their parent’s smartphone when they are brushing. Alternatively parents can reuse a retired smartphone as a dedicated device for Grush. You can ‘Go Grush and Go Green’ by reusing your retired smartphone. Who We Are We are Grush, Inc. a San Francisco based start-up dedicated to improving the oral health of children through innovative technology. We are a member of Wearable World, a highly selective accelerator for wearable and Internet of Things (IoT) devices.[/hide-this-part] Share This With The World!