Large, noisy flash ads are at best annoying, but late at night when I’m starting to feel sleep-deprived and generally acting like a Grumpy Gus, a poorly-timed, obnoxious flash ad is enough to make me put my fist through my monitor. Fortunately, Google seems to share my frustrations. Beginning September 1st, Chrome will block Flash by default.

This isn’t intended to screw over advertisers, but rather make a smoother browser experience for the user. Chrome is simply being designed to detect and block content that isn’t important to the webpage that you’re viewing. Google is actively pushing advertisers to switch over to HTML5 so that their ads can still be seen.

While I do sympathize with the advertisers that still rely on Flash, it’s an outdated program that takes up more resources than it should, all while killing battery life on laptops. Google is changing with the times and advertisers will just have to do the same.

 

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