Bloomberg is reporting the possibility that Apple is exploring chip maker alternatives from sources other than Intel. Up until 2005, Apple used  the Power PC chipset which was manufactured exclusively for Apple by IBM. In 2005, Apple announced it would be going forward with Intel chipsets, paving the way for the future of their Mac computer line. Many enthusiasts were appalled that Apple was breaking with tradition, but many were also excited that Windows would now run natively on their Macs.

Fast forward seven years, with the advent of the iPad, iPhone and seamless computing, Intel’s partnership days with Apple could be numbered. Apple is heavily investing in seamless architecture, where users will have the same experience regardless of their device preference. This entire process would be easier if all platforms were using the same chipset architecture.

Apple has bolstered it’s chipset facilities in recent years with its stake in ARM and the recent re-shuffle at Apple has seen SVP Bob Mansfield quarterbacking chip development and research, heading up a recently formed Technologies division. Time will tell if Intel can respond with lower power chips or if Apple will be successful in developing their own cross platform chipset.

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