Amazon Prime Losing Video Game Pre-order Discount

Stop giving us stuff and then taking it away. That’s what Amazon is doing with its 20-percent pre-order discount on video games, which has been one of the best reasons to own an Amazon Prime subscription. The online retailer will stop giving the discount on August 28th.

In place of the discount, users will not get store credit as an incentive to pre-order, but only on select titles. If you do pre-order one of these games, you’ll get a $10 Amazon credit, but only after up to 35 days, and it’s only good for 60 days after that. It’s still something, and most places offer you nothing of the sort, but it’s still a far enough cry from the original discount that you could feel justifiably disappointed.

Amazon originally announced the 20-percent discount on pre-owned and recently released games back in January of 2016 and it was immediately attractive to gamers. Not only was it a discount on brand new titles, it wasn’t a bad discount at all. However, nothing gold can stay, whatever that quote is, wherever it’s from.

I’m perfectly aware of how entitled this may come off. If this is an entitled mentality, it’s one birthed and fostered by Amazon granting the discount in the first place. It’s becoming increasingly commonplace to offer more than you can sustain to lure people in, only to dial back the benefits once the consumer has made their decision. This isn’t a new practice, but with so many companies competing in so many different spheres, this sort of one-upmanship is getting out of control and leading to promises that can’t be kept. This leads to companies walking back on things, which leads to people like me whining on the Internet.