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By now, you’ve likely seen the meme being passed around on social media. In one frame, we see Jeff Bezos back in the day, saying that he sells books. In the other frame, looking like he’s in full J.K. Simmons cosplay, the Amazon CEO says he sells whatever the F he wants. If some of the company’s previous releases were not quite your tempo, you may or may not be interested in Amazon Anytime, a secret project that has now been leaked onto the world.

According to reports attained by AFTVnews, Amazon Anytime (or Anytime by Amazon) is a standalone messaging app that could compete against the likes of Facebook Messenger, WhatsApp and Skype. Like these alternatives, Anytime is more than just text. You can use it to conduct video calls, send pictures, and chat seamlessly between platforms.

Start talking to your buddy about this weekend’s BBQ on your Android phone, continue the talk when you get home on your PC, and then wrap things up while chatting with him on your iPad. It looks like Anytime by Amazon will borrow elements from social media too. Use @mentions for better group discussions and, as has become all the rage now, customize the pictures you send with stickers and filters, all while replying with your favorite emojis and GIFs too.

And while integrated games are baked into Facebook Messenger too, not too many people actually make use of it. Even so, that’s reportedly going to be a part of Amazon Anytime too. Amazon looks to be throwing the kitchen sink at this project with business chats, location sharing, music listening, collaborative food ordering, and even the ability to split a bill. Weird.

Amazon Anytime Aims to Expand the Kingdom


You know how you don’t need to “add” people to WhatsApp if you already have their phone number in your contact list? Anytime sounds like it’s going to work in a similar way, except all you need is just “their name.” We have no idea how that’s going to work. The names of all your Amazon buddies all get linked somehow? It gets connected through an existing social network like Twitter or Facebook? And will Anytime work with Amazon Echo devices too? Maybe. No official word on anything yet, so stay tuned.

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