Let’s say that you enjoy the premium build quality of higher-end flagships, but you like neither the larger size nor the bigger price tag. ZTE feels your pain and that’s why the ZTE Axon 7 Mini is launching in Canada as of today. I just got my hands on one myself and I have to say it feels very premium for its not-so-premium price.

It’s not like the ZTE Axon 7 Mini is completely new. It launched in the US recently and now they’re simply extending it to us poor Canucks north of the border. The Mini bears a striking resemblance to last year’s Axon 7, save for a few very key differences. Of course, it’s smaller. This is thanks largely to its smaller 5.2-inch display (which is FHD, not QHD, but still AMOLED). You’ll also notice that they’ve removed the capacitive buttons underneath the screen.

It’s otherwise very similar with the same kind of svelte metal body, the same kind of front-facing stereo speakers and the same kind of fingerprint sensor on the back. The specs do take a noted hit, of course. Instead of a Snapdragon 820, you get a Snapdragon 617. Instead of 4GB of RAM, 64GB of storage, and a 20MP main camera with optical image stabilization (OIS), you shift down to a 3GB of RAM, 32GB of storage, and a 16MP main camera with electronic image stabilization (EIS).

Based on my short time with the phone, color me impressed. It feels really high quality and those speakers are way louder (and better sounding) than what you’ll find on most other handsets. I don’t miss the missing pixels for now. I’ve been using the ZTE Axon Pro as my daily driver for months and despite the lesser specs, I may be tempted to switch to the Axon 7 Mini for its more compact size and fingerprint sensor. Stay tuned for the comprehensive review.

The ZTE Axon 7 Mini is available starting today from Virgin Mobile for $50 on a 2-year gold plan or $399 outright.

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[hide-this-part morelink=”Full Press Release”]

ZTE Canada Announces the Launch of Axon 7 Mini in Virgin Mobile Stores Starting January 27, 2017

The Axon 7 Mini features a 5.2-inch screen and premium specs all for under $400

TORONTO, ON – January 26, 2017 – ZTE, the fourth largest smartphone manufacturer in North America,

announced today that the Axon 7 Mini, will be available tomorrow, January 27, 2017 with Virgin Mobile.

The Axon 7 Mini is the more svelte version of the flagship Axon 7 smartphone and winner of the IDG

2016 IFA Product Technical Innovation award for “Breakthrough Smartphone Audio Innovation.” The

Axon 7 Mini at Virgin Mobile will retail for $49 on a gold two-year term or $399 with no term.

“At ZTE, we know consumers want the best value possible when considering their next smartphone

purchase. We have proven our affordable premium strategy in North America so far and the Axon 7 Mini

solidifies this,” said Denson Xu, CEO of ZTE Canada. “By listening to our consumers we’ve managed to

build a beautifully designed smartphone that delivers the best audio experience of any device in Canada,

all at an affordable price.”

From its ground breaking audio experience served up from its dedicated audio chipset for Hi-Fi playback

and recording, dual front-facing speakers, Qualcomm Snadragon octa-core processor, to its vibrant 16

megapixel camera and an beautiful AMOLED capacitive touch screen, the Axon 7 Mini delivers

incredible value that packs many of the same premium features consumers love in the Axon 7 with a

price tag that won’t break the bank.

Premium Features, Mini Price

 A 5.2 inch AMOLED display with soft key navigation allows you to beautifully render all your

favourite content, yet is small enough to fit in your back pocket

 Dual front-facing speakers, dedicated sound and playback technology, and Dolby Atmos®

provide an immersive HiFi audio experience that is ground-breaking and unlike any other

 A 16-megapixel rear camera and 8-megapixel front camera capture high-quality images during

the day and at night

 All-metal body and standout design deliver premium feel, but at a lower price than competitors

 Comes with one of the industry’s best warranty and protection plans in the Axon Passport

Program, which features a 2-year warranty, unlimited out of warranty repairs, upgrade

assistance, replacement assistance and more

For full list of phone specifications and features visit ztedevices.ca.


ZTE Canada Inc., headquartered in Toronto, Canada, is a subsidiary of ZTE Corporation, a global provider

of mobile devices, telecommunication systems and enterprise solutions. Operating since March 2005,

ZTE Canada is dedicated to making cost-efficient, quality communication technology accessible to all. In

North America, ZTE is the fourth-largest supplier of smartphones and handset vendors and is the second

largest vendor in the pre-paid market. ZTE is one of the top rated high tech enterprises in the world,

developing and producing 2G, 3G and 4G handsets and mobile devices in over 150 countries. Founded in

1985, ZTE Corporation is listed on the Hong Kong and Shenzhen Stock Exchanges and is China’s largest

listed telecom equipment company.

Visit ZTE Canada at http://www.ztedevices.ca/ on Facebook https://www.facebook.com/ZteCanada and

on Twitter https://twitter.com/zte_canada.

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