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In both the world of tech and the world of comics, the term SHIELD gets me excited. In this instance we’re talking about the former, NVIDIA’s new portable gaming device. NVIDIA posted a blog entry about how excited they are that the NVIDIA SHIELD has been getting positive feedback, and what they plan to do to return the favor to gamers : cutting the price of SHIELD before it even hits the market.

Originally announced to be $349 at retail, after supposedly hearing that $299 would be the “home run” price, NVIDIA is cutting off fifty bucks to meet that exact price.

And with that announcement also comes a release date – June 27th. SHIELD will release in one week at the new price of $299. Those who have already pre-ordered the device at the original price will see an automatic reduction, so no worries there. After yesterday’s Microsoft announcement, this has been a good week for gamers getting their voices heard.

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A new kind of open gaming device needs a new kind of development process.

Rather than being secretive about SHIELD and what it can do, we decided to bring gamers in on the conspiracy, announcing our plan to bring a portable gaming device with console-class controls and a high-def 5-inch screen to market in January at the Consumer Electronics Show.

Most of all, we wanted this device to be open and provide the best possible experience—whether you’re playing Android or PC games, or enjoying your favorite movies, music, and other apps on the go.

Since then, we’ve put SHIELD in the hands of thousands of gamers. Some have been professional press. Others have been inside our own company. But most have been people like the tens of thousands who streamed through our booth at PAX East and E3.

And their reactions have been more than just positive.

They’ve helped us build a better product. Feedback from gamers is why SHIELD’s triggers have the perfect throw length. Why SHIELD’s buttons have just the right amount of give. Why SHIELD’s thumb sticks are so satisfying to flick. Why playing games on SHIELD’s pure Android software feels so slick.

The result: while SHIELD isn’t available until June 27th – we’re making that official today – it’s already grabbed awards by the fistful – including dozens of ‘Best of Show’ awards at CES, Computex and E3.

Now it’s time for one more change.

We’ve heard from thousands of gamers that if the price was $299, we’d have a home run.

So we’re changing the price of SHIELD to $299.

If you’ve already pre-ordered SHIELD, you’ll be charged the new, lower price. You will only be charged $299 when the product ships.

We want to get SHIELD into the hands of as many gamers as possible.

That’s because we think they’ll have the same reaction to it as thousands of gamers already have: joy.

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