Asus has used these absurd price points in a brand new advertisement for their own ZenWatch. You can argue until you're blue in the face that it's petty or a low blow, but the fact is that it's funny and, in my mind, a surprisingly effective advertisement.
Does buying a $17,000 Apple Watch mean that you're out of your mind? Of course not. It just means you have money to spend and you felt like combining your desire for gadgets with your desire for jewelry. The ad is still funny, though.
via ASUS on Twitter