Mobile Game ‘Draw Something’ Gets 20 Million Downloads in Five Weeks
This story doesn’t come as much of a shock to me. Just a few days after downloading Draw Something, the new Pictionary-esque game for Android and iOS, I’ve already got just under a dozen games going. The game launched on February 1st and in the short five weeks since has seen over 20 million downloads, which is more than Foursquare has seen in over three years. Over one billion pictures have been drawn. Hey, people like to draw.
As The Verge points out, the game’s multiplayer nature prompts users to encourage their friends to download the app, sparking a torrent of downloads through word-of-mouth advertisement alone. The game’s developer, OMGPOP, hasn’t spent any money on marketing since the week of launch and yet the game is pulling in six figures a day through ad support. It just goes to show that if you make something of quality, you will be rewarded.