The ad looked so authentic that it apparently convinced some Apple users to test the new feature, resulting in some waterlogged iPhones with some very upset owners. The joke appears to have originated on 4Chan, which is widely known as a treacherous hive of scum and villainy.
Let this be a lesson. No, I'm not going to say to stop believing things you read on the Internet; we're on the Internet, after all. No, the lesson is to never, under any circumstances, test an electronic's waterproof capabilities.
via UK Telegraph