In-App Advertisements Drain Battery Life, Study Says

Posted by



3 Flares 3 Flares ×

In-game advertisements have always been annoying and invasive, and now it looks like they're actually affecting the way in which your phone functions. Researchers from Purdue University and Microsoft have discovered that when an app drains your battery, it's not the app itself doing it, but the ad-serving process. Up to 75 percent of the damage an app does to your battery life is caused by advertisements - uploading user info and location, as well as downloading and displaying the ads. While the user info is only uploaded once, in games like Angry Birds, a new ad is downloaded and displayed on each level.

According to lead researcher Abhinav Pathak, their objective wasn't to point fingers at any developers, but rather help developers and advertisers make their software more efficient. The study suggests that Android ads don't have to consume so much energy, they're just poorly coded in their current state.

I've always scoffed at the idea of paying for otherwise free applications just to get the "ad-free" version, but now that's looking like a good idea.

via The Verge


Dylan Duarte is a freelance writer who's covered film, television, videogames, and of course tech! He's also an aspiring screenwriter and likes that watching movies is considered "work" because of it. You can follow him on twitter @dylanduarte, but be warned that it's mostly the nonsensical ramblings of a potty-mouth.

3 Flares Twitter 3 Facebook 0 Google+ 0 Reddit 0 Pin It Share 0 Email -- 3 Flares ×
Read previous post:
The News: Happy Birthday To My Mom Edition

Today, my mother turns 76. It rarely occurs to me that she's so old, and how incredibly well she is...