Gordon Ramsey Steak in Las Vegas Adopting SmartCellar
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Wherever technology and food combine, I’ll be there. Gordon Ramsay has several restaurants in England that already use Incentient’s SmartCellar – an iPad
app that allows diners to peruse a restaurant’s menu and wine list in an interactive format. Now he’s bringing it to the brand new Gordom Ramsay Steak in the Paris Las Vegas resort, which will be his first U.S. restaurant to use the technology.
Ramsay praised the application, saying that it will help patrons become more knowledgable and engaged in their experience. Gordon Ramsey Steak will have 20 iPads and they will being rolling out SmartCellar this year, with the wine list coming first and the menu following soon after. I expect that number to start dropping once Ramsey starts calling people cows and throwing iPads at the wall.
Check out the full press release below.