Google Snatches DoubleClick Under Microsoft’s Nose
Microsoft and DoubleClick have been negotiating for the possibility of a buyout. Then suddenly, Google enters the arena and buys the Internet marketing company right from under the Redmond Giant. This strategic move will reinforce Google’s place as leading software company on the Web and will weaken its rival’s position in the field of digital marketing.
With its $3.1 billion acquisition, the Internet giant secures entry into the promising business of display advertising and thwarts Microsoft in online search.
Source: BusinessWeek.com
Related Posts:
Sniffing Out Diseases
Dogs can sniff someone’s “olfactive signature” and somehow smell that...
Is Google Breaching International Copyright Laws?
Microsoft is trying to thwart Google's project to scan books...
Google Vs. Microsoft: The Smackdown’s On!
Move over Microsoft Office, there's a new kid in town...
Animated Cursor Virus Gets Even Nastier
Cute animated cursor users beware! The animated cursor virus we...
Just When You Thought Cute Animated Cursors Were Safe
Microsoft has announced a security bulletin outlining a vulnerability in...
