And yes, it is a war.
Google isn't stopping at Google Reader. Google has also killed off the Chrome browser extension for subscribing to feeds. The extension placed a little RSS icon in the browser bar when you visited a site with a feed, but that extension has stopped working for those that have it installed and has up and vanished from the Google Chrome Web Store.
It's certainly a frustrating move, as the extension wasn't necessarily linked to Google Reader; you could use it to add feeds to a variety of other readers. Still, what's done is done and the extension has gone the way of the dodo, as will Google Reader later this year.
via Tech Crunch