It's pretty brilliant on Facebook's part. It's almost as if they're manipulating everyone's hubris. People see their friends listed as donors and, not wanting to be outdone, feel compelled to register themselves. Pride is a nasty quality, but if it leads to a bunch of lives getting saved, I'll gladly tolerate it. A transplant surgeon at Johns Hopkins University School of Medicine who helped bring the idea to Facebook even floated the possibility of eliminating the transplant waiting list in the next few years due to an abundance of organ donation. One can only hope!
via Slash Gear