Draw Something Loses Almost Five Million Users

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It's only been a little over a month since mobile juggernaut Zynga purchased developer OMGPOP after their game Draw Something took off like wildfire, but the game has already lost a third of its player base. While the Pictionary-esque app is still popular, it's lost almost five million daily users since the acquisition. That leaves ten million daily users, which is still an undeniablely impressive number, but such a steep and sudden decline could forecast doom for the app's staying power.

Do you think Zynga jumped the gun a little bit throwing down one fifth of a billion dollars for a developer with one runaway hit? I can't say I wasn't shocked at Draw Something's almost immediate success, but the manner in which it skyrocketed up the charts had "hype" written all over it. I don't know if Zynga is regretting the purchase at this point, but I'm sure there have been some second guesses.

via Slash Gear


Dylan Duarte is a freelance writer who's covered film, television, videogames, and of course tech! He's also an aspiring screenwriter and likes that watching movies is considered "work" because of it. You can follow him on twitter @dylanduarte, but be warned that it's mostly the nonsensical ramblings of a potty-mouth.

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