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ADATA has announced something I simply cannot resist: a new line of flash drives! These are NBA themed for playoffs, but of course you can use them year-round to show support for your team. Here's where I admit (again) that I am not a fan of basketball, but that won't stop me from being excited about new flash drives! They are officially licensed by the NBA and are available in the US and Canada.

The drives are USB 2.0 and each one holds 16GB of data. You don't have to worry about losing the cap, because the USB connector slides out with just a push of your thumb. Each one measures 2.3” x 0.8” x 0.9” and weighs just 0.4 ounces, so they won't take up a lot of space or weigh you down. They are designed with a strap hole on one end for easy attachment to your keys, your bag, or wherever else you might want to hook one. Your favourite NBA team's logo is printed on one side, and the NBA logo is printed on the other. All the teams from all six conferences are available, although I've only attached the pictures for a few of them.


If you'd like one of these to show your team spirit, they'll be available before you know it at a cost of $19.99 US each. You also get access to ADATA's free proprietary software, including UFDtoGO and OStoGO, and you can even get a free 60-day trial of Norton Internet Security™ 2013.

Full Press Release »
City of Industry, CA – April 4th, 2013 - ADATA™ Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash storage application products, today announced the launch of NBA themed USB flash drives. All thirty teams will be represented in the new product lineup, which is officially licensed by the National Basketball Association and available in the United States and Canada.

Each drive is emblazoned with a vivid team logo on one side, and the NBA logo on the other. All USB flash drives deliver the best of USB 2.0 transmission, and are introduced at 16 gigabyte capacity. According to Tom Lin, Managing Director, “We have had consistently good feedback from consumers on our previous cooperation with the NBA, so this time we brought more color, higher capacity, and a convenient sliding USB connector. With the higher resolution media that people are carrying around and sharing, these flash drives will be indispensable to any basketball fans.”

The cap-less design of the drives eliminates worry about lost drive caps, and a strap hole at the end accommodates a carry strap or a lanyard, for maximum portability.

Purchasers can also take full advantage of ADATA’s free and proprietary value-add software, including UFDtoGO, OStoGO and the latest Norton Internet Security™ 2013 (60-day trial).

ADATA Technology, one of the world’s largest vendors of DRAM Modules and USB Flash Drives, provides complete memory solutions, including memory cards, solid state drives, and portable hard drives. ADATA products are internationally recognized by Germany’s iF Design Award, red dot Award, CES Best of Innovations Award, Japan’s Good Design Award, Best Choice of Computex Award, and Taiwan Excellence Gold Award. The company’s slogan of Love, Life, Dreams, embodies the ADATA brand and the role of innovative memory products in the human pursuit of universally cherished ideas. For more information, please visit www.adata-group.com.