Canon Introduces 24-70mm f/4L IS and 35mm f/2 IS Allan Schroeder November 8, 2012 Press Release 2 Flares 2 Flares × Canon has upped the ante in the ever growing lens war between Canon and Nikon. Canon has just announced two new lenses: the 24-40mm f/4L IS lens and a 35mm f/2 IS lens. Canon has also announced a new style of center pinch lens cap, something every other manufacturer has been doing for years. The Canon EF 24-70mm f/4L IS USM is a newly designed lens and includes two aspherical elements alongside two Ultra-low Dispersion (UD) lenses, each with optimised Super Spectra Coatings to minimise chromatic aberration, colour blurring and flare. The EF 24-70mm f/4L IS USM also features a newly designed IS system, delivering blur-free images throughout the zoom range. Canon’s advanced optical IS claims to offer a 4-stop light advantage when shooting. The new lighter weight lens also offers a .7x reproduction ratio, reducing the necessity for wedding and event photographers to carry a dedicated Macro lens and it features a 77mm filter thread. The Canon EF 35mm f/2 IS USM features an aspherical glass-moulded (GMo) element positioned at the rear of the optical path to correct aberration for the entire optical system. Additionally, each individual element features optimised Super Spectra coatings to reduce ghosting and flare. In addition, as with the Hybrid IS on the Canon 24-40mm f/4L IS, Canon claims a 4-stop advantage when shooting with the IS turned on. The lens features rounded aperture blades and should render softer out of focus areas giving photographers seeking a more pleasing bokeh something to smile about. The compact and bright f/2 lens features a 67mm filter thread and combined with IS will make this an interesting choice for many professional and consumer photographers. The Canon EF 24-70mm f/4L IS USM lens is supplied with a lens pouch and reversible lens hood. It is expected to be available in December for a manufacturer's suggested retail price of $1,499.00 and the Canon EF 35mm f/2 IS USM lens is expected to be available in December for a manufacturer's suggested retail price (MSRP) of $849.99. Full Press Release » Canon U.S.A. "Widens" Its Offerings And "Zooms In" On Creative Optics With The Introduction Of Two New Professional Lenses LAKE SUCCESS, N.Y., November 5, 2012 – Canon U.S.A., Inc., a leader in digital imaging solutions, today announced two new additions to the Company's EF lens family, the new EF 24-70mm f/4L IS USM and EF 35mm f/2 IS USM lenses. Each of these two lenses features unique optical attributes for a variety of situations. The new EF 24-70mm f/4L IS USM has macro shooting capabilities at the telephoto end and the EF 35mm f/2 IS USM adds Canon's proprietary Image Stabilization (IS) to this popular prime lens focal length. "The lens is the window to creativity, providing the unique perspective and vantage that allows photographers to turn a scene into art. It is our pleasure to introduce two lenses that will enable a wide range of photographers in diverse disciplines to explore their creativity through these new options," said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A. Canon EF 24-70mm f/4L IS USM Lens Featuring dynamic L-series optical performance in a compact, lightweight and durable design, the new EF 24-70mm f/4L IS USM lens is well suited for all levels of advanced photography on the go. The ideal companion to Canon's full-frame Digital SLR cameras such as the EOS 6D, the lens features a constant maximum aperture of f/4 throughout the entire zoom range with 15 lens elements in 12 groups including two aspherical and two UD lens elements and a 9-blade circular aperture diaphragm. The EF 24-70mm f/4L IS USM lens delivers gorgeous images with excellent detail at all focal lengths and includes a macro feature at the telephoto end with a 0.2m/7.9-inch minimum focusing distance and Canon's Hybrid IS system (with up to four stops of stabilization). The macro feature can be engaged through a switch on the lens barrel. In addition, the lens features inner focusing and a ring-type Ultrasonic Motor (USM) for quiet, fast autofocus, and has full-time mechanical manual focus that's enabled even during AF operation. Compact at only 93mm in length, with excellent dust and water resistance, the EF 24-70mm f/4L IS USM lens has a fluorine coating on the front and rear elements for easy maintenance and cleaning. The EF 24-70mm f/4L IS USM lens is supplied with a lens pouch and reversible lens hood. It is expected to be available in December for an approximate retail price of $1,499.00. Canon Standard Prime Lens with Optical Image Stabilizer: EF 35mm f/2 IS USM Lens The successor to Canon's EF 35mm f/2, the EF 35mm f/2 IS USM lens is a compact and lightweight wide-angle prime lens that provides a high level of image quality and functionality. The optics and mechanical workings are designed to improve image quality in the lens's periphery and provide faster and quieter AF than its predecessor, as well as Optical IS and optional full-time manual focus, all in a durable lens body with a high-grade design. Featuring a circular aperture diaphragm and lens coatings optimized for minimal ghosting and flare, the EF 35mm f/2 IS USM lens achieves beautiful, soft backgrounds and amazing image quality. The EF 35mm f/2 IS USM lens is expected to be available in December for an approximate retail price of $849.99.