Blackberry Unleashes The P'9981 Black

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Finally! The smartphone for the consumer going through a mid-life crisis! RIM is releasing their newest Porsche Design Luxury Blackberry, the P'9981 Black, for middle-aged men who can't afford a sports car. I assume the phone fits snugly underneath your toupee.

The P'9981 Black is made of stainless steel and encased in black plastic with a hand-wrapped leather backing. It features a black QWERTY keyboard and, like the original P'9981, a Porsche Design user interface and exclusive premium BlackBerry Messenger PIN.

The P'9981 Black will be available starting mid-January in Porsche Design stores across the world. In Canada, the phone will retail for $2,050 CAD and be available only at Porsche Design Toronto on Bloor Street's Mink Mile. So while it's not quite the price of a sports car, $2,050 for a phone is more than pricey enough to achieve "mid-life crisis" status.

January 16, 2013, Toronto, ON – The luxury brand Porsche Design is unveiling the new look P’9981 Smartphone. The new version features a striking completely black design further emphasizing the iconic essence of the brand. The Porsche Design P'9981 Smartphone from BlackBerry® is distinguished by a linear and minimalist look combined with innovative technology. The P'9981 Black will be available mid-January 2013 in Porsche Design stores worldwide. In Canada, the P’9981 Black will retail for $2,050CAD and will be exclusively available at Porsche Design Toronto on Bloor Street’s Mink Mile.

The all-black look creates a stylish new take on the product's outstanding design and high-quality materials. The P'9981 Black consists of a stainless steel frame encased in black plastic with a hand-wrapped leather backing. Additional highlights include a special black QWERTY keyboard and a crystal-clear touch-screen display. Just like the original P'9981, the black version features a customized Porsche Design user interface and an exclusive, premium BlackBerry-Messenger-PIN. The choice of materials and sleek black design are typical hallmarks of Porsche Design.

"Since the beginning, our brand has been identified with the colour black," said Juergen Gessler, CEO of the Porsche Design Group. "Our first product was a completely black watch. It was a revolutionary product and was a sensation all over the world. As is typical of Porsche Design, the colour black had a functional significance. The "Chronograph I" was inspired by the non-reflective design of racing car controls, with everything in matte black apart from the instruments. The aim was to ensure a clear and easy-to-read display. The Porsche Design P'9981 Black follows this tradition."

In May 2012, the judges for the prestigious Plus X Award® selected the original Porsche Design P'9981 Smartphone from BlackBerry® as the "Smartphone of the Year 2012.”


Dylan Duarte is a freelance writer who's covered film, television, videogames, and of course tech! He's also an aspiring screenwriter and likes that watching movies is considered "work" because of it. You can follow him on twitter @dylanduarte, but be warned that it's mostly the nonsensical ramblings of a potty-mouth.

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