According to the director of product management at Belkin, the goal was to bring simplicity and approachability to a market that can be daunting to consumers. I don't know about that, though. TV infomercials have taught me that senior citizens love the Clapper.
The WeMo lightswitch can be controlled with any smartphone or tablet running iOS 5 or Android 4.0 or higher. The switches can be purchased at Belkin.com for $49.99 each.