BBM to Come Preinstalled on LG Phones Dylan Duarte December 18, 2013 Press Release 3 Flares 3 Flares × While BlackBerry Messenger is and will continue to be a free download for Android mobile devices, LG Electronics has struck a deal with BlackBerry to have BBM come preinstalled on LG smartphones, starting with the LG G Pro Lite. According to Kevin Shin, the Vice President of Marketing for Asia, the Middle East, and CIS countries of LG Electronics, BBM sees wide use in Africa, Indonesia, and the Middle East, where smartphone users use the application for social networking purposes. For the uninitiated, BBM allows users to communicate, share files, and generally interact in BBM’s own impressive social network. Despite the presence of Facebook and Twitter, the BBM app seems to succeed where apps for the former two networks fail, hence its continuing popularity despite the decline of Blackberry. Check out the full press release below for more on BBM. Full Press Release » FOR IMMEDIATE RELEASE BBM TO COME PREINSTALLED ON LG SMARTPHONES The G Pro Lite Will Be the First LG Device to Offer BBM Out-of-the-box WATERLOO, ON – BBM™ will soon come preinstalled on the LG G Pro Lite from LG Electronics Inc. in markets around the world. BlackBerry® (NASDAQ: BBRY; TSX: BB) today announced a bundling agreement with LG Electronics involving both standard and virtual preloading (using the LG App Manager) and confirmed that BBM will also continue to be available as a free download from Android app stores, including Google Play™. “BBM is widely used throughout the Middle East, Africa and Indonesia where smartphone users tend to engage heavily in social networking,” said Kevin Shin, Vice President of Marketing for Asia, the Middle East and CIS countries of LG Electronics Mobile Communications Company. “The LG G Pro Lite offers an optimized BBM experience with its large, high quality display and embedded Stylus Pen.” “People across the globe are using BBM to connect with each other and the enthusiasm has been phenomenal,” said Andrew Bocking, Executive Vice President for BBM at BlackBerry. “We’re extremely pleased that LG Electronics will help bring their customers a more seamless experience with BBM by preloading the app, starting with the G Pro Lite in key markets.” BBM is a premier mobile communication service that gives customers privacy, control and immediacy as they chat with their contacts – either one-to-one, in multiple chats or as part of a BBM Group. BBM’s Delivered and Read statuses, as well as message-in-progress notices, keep people engaged and active in their conversations. BBM lets users share files such as photos and voice notes, as well as update their profile and status with ease. Up to 30 people can connect as a BBM Group to chat and share photos, calendars and other files or documents. Every BBM user has a unique PIN tied to their BlackBerry ID that helps maintains their privacy. Users never have to give out their phone number or email address to begin chatting with a new or casual contact. -more- The BBM experience will continue to evolve for Android and iPhone® users in the coming months, with updates that will include support for BBM Channels, a new service that connects BBM users to communities of shared interests in a very engaging and intimate manner, as well as support for BBM Voice calling and BBM Video calling. Useful Links BBM How-To Videos BBM Getting Started Guide Inside BlackBerry Blog – BBM posts BBM Knowledge Base Articles About BBM Introduced in 2005, BBM set the standard for mobile messaging and continues to drive innovation in messaging and private social networking. Today, BBM is one of the largest private social mobile networks, driving real, active conversations. Customers love BBM for its privacy, controls and immediacy with Delivered and Read statuses, and message-in-progress notices. About BlackBerry A global leader in wireless innovation, BlackBerry® revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Asia Pacific and Latin America. BlackBerry is listed on the NASDAQ Stock Market (NASDAQ: BBRY) and the Toronto Stock Exchange (TSX: BB). For more information, visit www.blackberry.com.