That isn't all, though. They've also ask Hon Hai to start shipping a low-end iPhone as well, and also in early September. The rumor surrounding this suggests that Apple is looking to debut an "economy" version of the iPhone for those not willing or able to shell out hundreds of dollars. It could come in a variety of colors and be sold as the iPhone 5C. We think the "C" stands for "color" and not for "cheap."
Last year's iPhone 5 was revealed on September 12th and shipped just a few weeks later. Apple seems to be targeting the same timeframe this year too.
via The Verge