Older people are often reluctant to use modern technology, and usually do not want a cellphone with all those functions they deem unnecessary, like an integrated camera or an mp3 player. The Austrian firm Emporia has therefore decided to exploit this particular market and developed a special mobile that has no extra features that a normal telephone wouldn’t have, but larger keys, a bigger display, and — more importantly — a big red button that can be pressed to get help in case of emergency.

Source: BBC News